General Manager China


Meer informatie:

Beijing De Halve Maan Trade Company Ltd, is part of “De Halve Maan” brewery in Belgium (Bruges).
This family brewery has probably been one of the fastest growing Belgian breweries in the last decade.
The brewery is owned by the family Maes-Vanneste since 1856, and is currently managed by the 6th generation.
The brewery has a brand driven strategy with the well-known specialty beers “Brugse Zot” and “Straffe Hendrik”, that are imported in more than 40 countries worldwide. Since March this year, the Brewery welcomed the famous “Blanche de Bruges” back in the brewery in Bruges. Five generations of experience in brewing wheat beer, again brewed in Bruges, according the historical recipe.
In the recent years the brewery set up different self-owned and managed structures in strategic countries to develop its brands activation and importation.
Since 3 years, the brewery started its subsidiary in China for importation, commercialization and distribution of the famous Belgian beers. The beer brands have a growing popularity in China.

Omschrijving en profiel:


  • Lead the operational and sales management of “Beijing De Halve Maan Trade Company Ltd”.
  • Motivate, coach and follow-up our sales team in China.
  • You will be in charge of the Financial Management and Reporting of the activities.
  • Analyze the market data to identify trends and opportunities.
  • You will coordinate our importation, logistic and commercial activities in China.
  • You will manage our stocks, take care of forecasting, purchase and ordering.
  • Reporting to the Export Director in the headquarter.


  • Passionate about beer.
  • At least 5 years proven experience with complex business development matters and Finance.
  • Good people skills with positive and proactive approach.
  • You are analytical, with a financial background, experienced in international accounting principles.
  • Excellent communication and commercial skills.
  • Fluency in English and Mandarin, both oral and written.
  • Reside in China.
Interested to know more about this opportunity? Contact us to discuss this in detail!
Contact: Els Peeters:

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