The art of brewing
Straffe Hendrik has a long-standing tradition of collaborating with artists.
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The art of brewing
Ever since the launch of the brand, Straffe Hendrik has been closely connected to the artistic world. To empower this, we decided to launch a new tagline: 'The art of brewing'. It refers to the generations-old family tradition and the creative way in which we market the brand.
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Straffe Hendrik X Pieter Dhoop
For our latest creative project, we decided to partner up with Pieter D’Hoop. A renowned food photographer from Bruges. With his unique style of photography, he was the go-to person for this project. He’s always looking for authenticity in his photography. An important value that we share with him.
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Creative challenge
We challenged Pieter D’Hoop to capture the story of our brand in one single image. With the beer's rich history in mind, he spent a full day wandering through our brewery looking for the perfect shot.
He came up with an idea where we wanted to combine the generations-old craftsmanship of the brewery with the state-of-the-art facilities. He managed to get all the values of the brand into one powerful picture.
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Win a limited edition canvas print
We created a limited amount of canvas prints out of this picture. Each print will be signed and numbered by the artist. A true collector's item! The print has a size of 60X60 cm.
Would you like to win a limited edition canvas print of Straffe Hendrik?
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